What Does Optimization Look Like?
In this workshop, We will be looking at how to harness the power of organic SEO.
Google uses many factors to determine rank, but one of the most significant factors (that is in your control) is meta titles.
Before you freak out that this is too technical, let me tell you that you read meta titles every day–they are the titles of pages that display in Google search results.
Objectives:
- Learn to tell the difference between an optimized page and an un-optimized one.
- Understand how you can take control of SEO on your website and in your marketing.
Requirements:
- 1-2 participants from your organization
- Internet-connected laptop/desktop
Understanding your Audience's Language
To rank, you need to speak your client's language, and we'll use Google's vast knowledge to help us better understand your audience's search habits.
After this workshop, you should clearly understand relevant search terms that we can use to help write search-optimized custom meta titles.
We'll walk you through how to make sense of them and which ones represent ripe business opportunities.
OBJECTIVES:
- Learn the tools to speak your audience's vocabulary
- How to know which ones represent a good business opportunity
Requirements:
- 1-2 participants from your organization
- Internet-connected laptop/desktop
Level Up + Unlock New Business Opportunities
In this workshop, we will learn how to use the data we've gathered to write compelling, custom meta titles for our website.
After this workshop, you should have everything you need to create custom meta titles that can vastly improve your search rankings and attract the right kind of business opportunities.
We'll also explore how to check that your new custom titles are working and what to do if they're not.
Objectives:
- Understand how you can take control of SEO on your website and in your marketing.
- Never publish an unoptimized piece of content again.
Requirements:
- 1-2 participants from your organization
- Internet-connected laptop/desktop