Digital Governance

When it comes to your company's marketing, do you ever feel like you're building the car while driving it? Making things up as you go along is not the right approach for something as important as the way you portray your brand online. Content governance helps you take the time to standardize content creation to make your marketing strategy more engaging and effective.

What can you do to keep your business alive during a massive economic recession? What changes should you be making to your online presence? If these questions are swirling around your head and making you anxious, you’re not alone. We get it, and we want to help. So we’ve compiled a list of tasks you can do now to help your business adapt, advance, and support your customers during these challenging times.

Just when you thought the whole GDPR hubbub was dying down, here comes a Stateside digital privacy law to throw a wrench in your operations. You may not need to make huge changes to your website, but this should definitely be on your radar. So, let’s get right down to it. What is the CCPA, and do you need to hustle to be compliant?

In order to continue using the Google Maps service on your website, we will need to set up a Google Cloud Platform for your organization and generate a new API Key for your website. In this post we'll walk you through the steps.

If you haven't heard about the new General Data Protection Regulation (GDPR) you can read a brief overview about it from our very own Co-founder and Creative Technical Director, Christina Mickens.

In preparation for this impending GDPR legislation, Google has been updating the terms and functionality of its services – in fact, you may have already received notification of certain changes. If you have a website running Google Analytics, you will need to accept the Data Processing Amendment in your Google Analytics account and update your Data Retention settings. I'll show you how.

If there is only one thing we could change on our website to ensure our website would rank in Google it would be our Page Titles (also called Meta Titles or Title Tags). Writing custom Title Tags is the lowest effort - highest return work we can do on our site. Let's walk through how to easily make this part of our content strategy.

According to Elements of Project Management when it comes to project management 10-20% of projects fail, 30-40% of projects stall or go over budget. This leaves only 40-60% of projects that go according to plan and end up on time and on budget. Not ideal odds if you have an upcoming website redesign. To help resolve this uncertainty we have built our own website project management & support ticketing system.

Your website is a critical piece of brand equity. How can you claim ownership of your web properties and manage them effectively? In this post we outline what it takes to manage the ownership of your digital properties.

Unfortunately, we speak with many prospective clients that have had a bad experience with their previous web design team. The causes are varied. However, the effect is the same, now the client is looking for a new web team that is unable to access web related properties or other accounts that were setup by the previous web designers. Whatever happens to your web team you should own your website and it's data. Learn how to set up and own your valuable Google Analytics data.