More than meets the eye...
We love to make beautiful things, but we also understand and deeply appreciate the value of having professional and engaging visuals that capture the essence of your brand and resonate with your target audience. Eye-catching graphics and unique and compelling branding will make you stand out from your competitors and leave a lasting impression in your space.
A strong brand identity is essential for building trust and recognition. Our branding services will ensure that your brand identity is consistent across all marketing touchpoints, including your website, social media, and print materials. Consistency and thoughtfulness in your logos, colors, fonts, and messaging will establish brand recognition and credibility, which in turn will help build your audience.
I think you really want to feel confident that your branding is tight before you take on the website. Otherwise, you'll be figuring out both simultaneously, and that probably will feel like too much.
Strategy: How We Build Your Brand
Audit | Research | Plan
We start with a deep dive into your existing brand to uncover its foundation. By auditing your current branding, we identify areas for improvement, untapped potential, and the unique qualities that set you apart from competitors. This process helps us understand the pillars of your company and ensures we build a brand that truly reflects your identity and resonates with your audience.
Here’s what we explore:
- Research & Insights
- Your Brand Story
- Mission & Vision
- Brand Personality
- Target Audience
- Competitor Analysis
- Market Positioning
Concept: How We Focus Your Brand
Position | Personality | Insights
In the concept phase, we shape the vision and purpose of your brand. Together, we’ll define the emotional tone and strategic guidelines that set your brand up for success. Whether your goal is to connect with new audiences, build credibility, or boost awareness, we’ll help steer your brand in the right direction with clarity and focus.
Design: How We Elevate Your Brand
Big Idea | Concept Testing | Scaling
In the design phase, we bring your big idea to life, crafting a bold and resilient brand identity. We ensure your design reflects your positioning while creating space for market adoption and future growth. It’s about building a brand framework that’s both impactful and scalable.
Delivery: How We Ensure Success
Versioning | Guidelines | Usage Policies
In the production phase, we craft assets that capture the essence of your brand, ensuring every piece aligns with your personality and tone. We provide the tools and guidelines you need to create consistent, authentic messaging across all platforms. Consistency is the cornerstone of a strong brand identity, and we’ll make sure every asset reflects your brand’s true spirit.
Our Design & Print Services
Identity Design
- Naming research
- Tagline development
- Theory-based color palette & typography design
- Logo design (wordmark, pictorial, combination, etc.)
- Visual branding style guide
Print Design
- Branded marketing collateral
- Annual reviews, Impact Reports, Brochures, One-sheets, etc.
- Packaging
- Signage
Custom Graphics
- Illustrations
- Infographics
- Custom icons
Voice & Tone
- Brand workshop
- Written branding style guide
Brands We've Designed
Your partner in design
We understand that every organization is unique, so we take a customized approach to graphic design and branding. Our team will work closely with you to understand your business goals, target audience, and brand personality. Based on this understanding, we will create solutions that align with your brand vision and marketing objectives. Our entire creative process is rooted in collaboration, ensuring we effectively communicate the essence of your brand through our designs.
From concept creation to final delivery, EDUCO has the talent, experience, and knowledge to handle all your design and branding needs.