Commercial Construction About Page Checklist

December 6, 2023

Telling your story is important. Construction companies used to spend a lot of money on printed leave-behinds, but all you need to do nowadays is look at your Analytics, and you'll see that your About page ranks in the top ten list of most visited pages.

We wanted to take it a step further and create a resource or checklist of all the areas the we found construction companies cover in their About page.

Here are the main questions we found being answered on 93 of the biggest construction companies' websites:

  1. What are your beliefs
    • Mission
    • Core Values (in order of frequency mentioned)
    • Construction Related Values
      • Community Involvement / Giving Back
      • Safety
      • DEI
      • Quality
      • ESG
      • Sustainability
      • Technology
    • Ownership Structure
  2. Who is behind your company
    • Leadership
  3. Why was your company formed
    • Company History or Timeline
  4. Why should prospects or candidates want to work with you
    • Value Prop
    • Years in Business
    • Awards
    • Certifications
    • Affiliations
  5. What is your vision for the future
    • Vision Statement
  6. What does your culture look like and sound like
    • Video or Audio message from leaders/team
  7. Where do you operate
    • Cities/states you have projects or have offices in
  8. How to get in touch with you
    • A clear call to action (CTA)

Avg About Page Length

Of the 93 website's we looked at the average commercial construction page length was 531 words long. With the longest at over 1700 words long.