Great Questions to Drive Culture Content for Commercial Construction Companies

July 24, 2023

In order to attract great talent, you need to show that you have great talent and also you want them to be seen as great.  And one way to do that is to create engaging and informative web content that answers questions they've had, questions that show them as leaders and questions that highlights their expertise.

Warm-up questions to get the content flowing:

  1. What are the most common questions potential candidates ask you?
  2. What are the challenges and rewards of working in the commercial construction industry?
  3. What are your company's values and culture?
  4. What are your company's goals and plans for the future?
  5. What are the different types of jobs available at your company?
  6. What are the training and development opportunities available to employees?
  7. What are the benefits of working for your company?
  8. What is your company's history and reputation?

Advanced questions to get into more unique answers and content:

  1. What is your favorite part of your role?
  2. How would you describe your day to your favorite person in your family?
  3. What are the most important things someone needs to know before they take this role?
  4. What is your best advice to do this job?
  5. What’s the craziest thing that no one knows about your job?
  6. Is there a stat that emphasizes the importance of your role?
  7. What do you think makes someone amazing (at your role)?
  8. If your best friend wanted to get into this role, how might you encourage them that your company is the right place?
  9. Explain how you have changed your approach (or stopped doing something) since you started out in your industry.
  10. What’s the worse that could happen if someone did your job wrong?
  11. What was the last professional event you attended, and what did you learn?
  12. What are the blogs from which you’ve learned the most? What have they taught you?
  13. What does nearly everyone disagree with you about?

Once you have answered these questions, you can use the insights gathered to:

  • Create more engaging About pages and company values pages
  • Build out your case studies with words and insights from the people on the project
  • Add some unexpected dynamism and thought leadership to service-level pages
  • Promote these stories and insights in your social media content

Unlimited insights

If you're short on questions, hopefully, this will help you get started. And feel free to bookmark and share this with your team.