Even for the most seasoned marketing professional, writing for the web can be a time-consuming and uniquely challenging.
Our data-centric approach takes the guesswork out of web marketing content, giving you clarity and a deeper understanding of who your users are and what exactly they’re looking for. Our expertise in maintaining brand authenticity ensures that any final product is both relatable and effective.
Before you know it, you’ll be putting out original content that connects with your ideal customer and inspires them to take action.
Web content that isn’t original and engaging will cause friction and prevent users from taking action.
It’s our job to eliminate:
- Self promotional copy
- Confusing navigation
- Internal jargon
To inspire your audience to act we need to create:
- Compelling messaging that empathizes with their perspective
- Effective microcopy that enhances the user experience
- Insightful content that answers questions and builds trust
Considering we were developing a whole new site, developing the volume of content that we did was absolutely overwhelming. There was a real openness to teaming up very early on and making that work smoothly.
Our Content & Optimization Services
Strategy
- Define and establish goals
- Identify industry keywords
- Interview key team members
- Competitor research
Audit
- Review existing assets
- Identify content needs
- Define and close content gaps
Governance
- Establish mission, vision and value proposition
- Plot brand voice and tone
- Codify brand language guidelines
- Develop resource plan for asset management
Copywriting
- Interview key team members
- Create persuasive and engaging web pages
Conversion Measurement Plan
- Investigate current baselines
- Establish goals
- Define KPIs
- Ensure proper metrics tracking
Keyword Research & Gap Analysis
- Identify current keyword rankings
- Competitive analysis
- Keyword mapping
Analytics & Data Reporting
- Analytics solutions recommendation
- Custom dashboards
- Comprehensive reporting
